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<channel>
	<title>Welcome to WebMotionStudio &#38; WordPress</title>
	<atom:link href="http://webmotionstudio.tv/WebMotionStudio_Wordpress/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress</link>
	<description>We are a proud user of WordPress for it's powerful back end easy to use administration.</description>
	<lastBuildDate>Wed, 08 Apr 2009 19:26:58 +0000</lastBuildDate>
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			<item>
		<title>Email Marketing Features</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=68</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=68#comments</comments>
		<pubDate>Mon, 06 Apr 2009 01:17:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Newsletters]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=68</guid>
		<description><![CDATA[ 

WebMotionstudio Email Marketing System is built just for designers. Not small business, not accountants and no, not your uncle Bob. This means that every feature we build and decision we make is focused on one thing &#8211; helping designers kick ass at email marketing. Happy kicking.


Create and send great looking emails

Design with your favorite tools
Import [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<div class="leader">
<p>WebMotionstudio Email Marketing System is built just for designers. Not small business, not accountants and no, not your uncle Bob. This means that every feature we build and decision we make is focused on one thing &#8211; helping designers kick ass at email marketing. Happy kicking.</p></div>
<ul id="feature-index" class="icon-list">
<li class="gr gr-1 gc">
<h3><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-envelope_go.png" alt="" width="48px" height="48px" />Create and send great looking emails</h3>
<ul>
<li>Design with your favorite tools</li>
<li>Import with a single click</li>
<li>Automatically moves your CSS inline</li>
<li>See screenshots of your email in 20+ email clients</li>
<li>Build re-usable templates</li>
<li>Simple WYSIWYG editor for clients</li>
<li>Personalization</li>
<li>Forward to a Friend</li>
<li>Send in any time zone</li>
<li>Run your email through popular spam filters</li>
<li>Free campaign archive</li>
<li>Powerful reports on the results</li>
<li>No ugly logos or links</li>
<li>Send through our API</li>
<li>Google Analytics integration</li>
<li>Free template gallery</li>
</ul>
</li>
<li class="gr gr-1 gc">
<h3><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-vcard.png" alt="" width="48px" height="48px" />Manage lists and subscribers</h3>
<ul>
<li>Unlimited number of lists</li>
<li>Subscribe forms for your site</li>
<li>Customize the subscribe process</li>
<li>Confirmed Opt-in</li>
<li>Preference Centers</li>
<li>Suppression lists</li>
<li>Customize the unsubscribe process</li>
<li>Custom fields</li>
<li>Segmentation</li>
<li>Let clients manage their subscribers</li>
<li>Manage via the API</li>
<li>Export to Excel</li>
<li>Track list growth via RSS</li>
<li>Flexible import process</li>
</ul>
</li>
<li class="gr gr-1 gc">
<h3><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-chart_pie.png" alt="" width="48px" height="48px" />Reporting and analytics</h3>
<ul>
<li>Great looking interactive charts</li>
<li>Google Analytics integration</li>
<li>Open and click tracking</li>
<li>Forward to a Friend reports</li>
<li>Unsubscribe reports</li>
<li>Bounce reports</li>
<li>Spam complaint reports</li>
<li>Track conversions and ROI</li>
<li>Compare multiple campaigns</li>
<li>Full activity for each subscriber</li>
<li>Export reports to Excel</li>
<li>Let your clients access reports</li>
<li>Access via the API</li>
<li>Top notch deliverability</li>
</ul>
</li>
<li class="gr gr-1 gc">
<h3><span style="color: #0000ee; text-decoration: underline;"><br />
</span></h3>
<ul></ul>
</li>
<li class="gr gr-1 gc">
<h3><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-arrow_right_curved.png" alt="" width="48px" height="48px" />Deliverability and data security</h3>
<ul>
<li>Human approval process</li>
<li>ISP feedback loop integration</li>
<li>Support for DomainKeys and Sender ID</li>
<li>Smart bounce processing</li>
<li>Whitelisted at major ISP&#8217;s</li>
<li>Hosted at fully redundant data center</li>
<li>Industry leading mail servers</li>
<li>Run your email through spam filters</li>
<li>3rd party deliverability support</li>
<li>Strict permission policy</li>
<li>Delivering over multiple IP&#8217;s</li>
<li>Our team constantly monitor blacklists</li>
<li>Comprehensive <a href="http://www.campaignmonitor.com/privacy/">privacy policy</a></li>
<li>Multiple layers of data security</li>
</ul>
</li>
<li class="gr gr-1 gc">
<h3><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-life_preserver.png" alt="" width="48px" height="48px" />Support and community</h3>
<ul>
<li>Comprehensive help system</li>
<li>Support team spread across time zones</li>
<li>Active customer forums</li>
<li>Expert email design advice</li>
<li>Free tips, resources and downloads</li>
<li>Free email templates</li>
<li>API support</li>
</ul>
</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>DVD options with DVD Studio Pro 4</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=48</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=48#comments</comments>
		<pubDate>Mon, 06 Apr 2009 00:44:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DVD]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=48</guid>
		<description><![CDATA[

DVD Studio Pro 4
..
Graphical View

View flow of DVD graphically
Print or save to PDF
Use Macro view to navigate easily through large projects
Flag elements for more attention
Fit all elements in window, zoom in/out
Organize tiles with Auto layout command

Transitions

Add transitions to menus, menu buttons, slideshows, and timeline-based stills
Choose from more than 30 prebuilt transitions such as Blur, Dissolve, [...]]]></description>
			<content:encoded><![CDATA[<div class="column first">
<h3></h3>
<h3><img class="left" src="http://images.apple.com/finalcutstudio/images/features_icon_dvdstudiopro20080408.jpg" alt="" width="55" height="50" />DVD Studio Pro 4</h3>
<h3>..</h3>
<h3>Graphical View</h3>
<ul class="square">
<li>View flow of DVD graphically</li>
<li>Print or save to PDF</li>
<li>Use Macro view to navigate easily through large projects</li>
<li>Flag elements for more attention</li>
<li>Fit all elements in window, zoom in/out</li>
<li>Organize tiles with Auto layout command</li>
</ul>
<h3>Transitions</h3>
<ul class="square">
<li>Add transitions to menus, menu buttons, slideshows, and timeline-based stills</li>
<li>Choose from more than 30 prebuilt transitions such as Blur, Dissolve, Droplet, Fade through Color, Melt, Motion Dissolve, Rotate, Rotation Blur, and Zoom</li>
<li>Create additional Alpha transitions</li>
</ul>
<h3>Jacket Picture</h3>
<ul class="square">
<li>Shows picture of choice when user stops playback of DVD on supported DVD players</li>
<li>Creates all necessary files for jacket picture from any popular image formats</li>
</ul>
<h3>Automatic MPEG-2 Encoding</h3>
<ul class="square">
<li>Encode video in the background while you work or while building the DVD</li>
<li>One- and two-pass variable bit rate (VBR) encoding for MPEG-2</li>
<li>Three levels of motion estimation</li>
<li>Support for PAL and NTSC formats</li>
<li>Support for 4:3 and 16:9 aspect ratios</li>
<li>DVD-compliant MPEG-2 streams from other encoders accepted</li>
<li>More advanced encoding options provided via Compressor (included)</li>
</ul>
<h3>Asset Management</h3>
<ul class="square">
<li>Organize assets with folders</li>
<li>Open in Editor</li>
<li>View status of background encoding</li>
<li>View information on imported assets such as type, timestamps, length, encoding progress, bit rate, and more</li>
<li>Reveal the location of the asset in the Finder</li>
<li>Sort by name and information</li>
<li>Refresh assets that may have been updated with other applications</li>
<li>Re-encode source assets</li>
<li>Reconnect assets</li>
</ul>
<h3>Advanced Interactivity</h3>
<ul class="square">
<li>Multistory feature for creating alternative versions (up to 98 stories)</li>
<li>DVD-ROM functionality using DVD@CCESS (for computer playback only); DVD-ROM input includes the ability to add photos, PDFs, or direct links to websites</li>
<li>Control actions for remote control buttons, including number offset</li>
<li>Enable/Disable user operations</li>
<li>Specify actions for First Play, Title button, Menu button, end jumps, pre-scripts, pre-script targets, Angle button, Chapter button, Audio button, Subtitle, and Return</li>
</ul>
<h3>Pre-mastering Options</h3>
<ul class="square">
<li>Region encoding</li>
<li>Industry-standard analog and digital copyright management with Macrovision (Types 1, 2, and 3) and CSS for SD projects<sup>1</sup></li>
<li>Test functionality with built-in Simulator</li>
<li>Test built projects with Apple DVD Player software</li>
<li>Allows burning first layer of DVD-9 project to DVD-5 media for testing</li>
<li>Supports 12- and 8-cm discs, single and double layer</li>
<li>Dual-layer options:
<ul class="square">
<li>Choose between Parallel Track Path (PTP) and Opposite Track Path (OTP)</li>
<li>Specify the dual-layer break point</li>
<li>Specify a non-seamless or seamless dual-layer break point</li>
</ul>
</li>
<li>Format existing builds to DVD-R and DLT</li>
<li>Burn DVD-9 projects to double-layer media for testing</li>
<li>Replication to red laser media</li>
<li>Replication to blue laser media (for HD DVD)</li>
</ul>
</div>
<div class="column">
<h3>Import</h3>
<ul class="square">
<li>Maintains named chapter markers from Final Cut Pro, Final Cut Express, and iMovie</li>
<li>DVD Studio Pro 2 and 3 projects</li>
<li>iDVD 3 and 4 projects</li>
<li>AIFF</li>
<li>AVI</li>
<li>BMP</li>
<li>DV</li>
<li>JPEG</li>
<li>Macromedia Flash 5</li>
<li>MPEG-1</li>
<li>MP3 (MPEG-1 Layer 3)</li>
<li>MPEG-2</li>
<li>M4A, M4P (iTunes 4 audio)</li>
<li>PDF (Mac OS X)</li>
<li>Photoshop (with layers)</li>
<li>PICT</li>
<li>PNG</li>
<li>TARGA</li>
<li>TIFF</li>
<li>WAV</li>
<li>Aspect ratios: 4:3 and 16:9</li>
<li>TV systems: PAL and NTSC</li>
<li>Frame rates: 29.97 fps (NTSC) and 25 fps (PAL)</li>
<li>Maximum GOP sizes: 18 frames (NTSC), 15 frames (PAL)</li>
<li>All QuickTime supported codecs – encoded to MPEG-2 (SD or HD DVD)</li>
<li>H.264 and HDV (supported natively in HD DVD projects)</li>
</ul>
<h3>Audio Formats</h3>
<ul class="square">
<li>STAP (Soundtrack audio file) support</li>
<li>MPEG-1 Layer 2 (64 to 384 Kbps)</li>
<li>Dolby Digital AC-3 (mono to 5.1 surround using 64 to 448 Kbps)</li>
<li>DTS — mono to 5.1 surround at 48kHz; DTS ES — 6.1 at 96kHz at 754 Kbps or 1509 Kbps</li>
<li>Stereo PCM (16 bit/48kHz at 1536 Kbps)</li>
<li>Stereo PCM (24 bit/96kHz at 4608 Kbps)</li>
<li>Other QuickTime audio formats automatically transcoded to AIFF/PCM</li>
</ul>
<h3>DVD Standards</h3>
<ul class="square">
<li>Author traditional DVDs using SD assets</li>
<li>Author HD DVDs using SD and HD assets</li>
</ul>
<h3>Output Formats</h3>
<ul class="square">
<li>DVD-R, DVD-RW, DVD+R, DVD+RW, double-layer media</li>
<li>Double-layer media support</li>
<li>DLT drive (required for DVD-9 projects)</li>
<li>DDP 2.0 and 2.1</li>
<li>CMF 1.0</li>
<li>CMF 2.0</li>
<li>DDP 3.0</li>
<li>Disk Image</li>
<li>Video_TS to hard drive</li>
<li>HVDVD_TS to hard drive</li>
</ul>
<h3>Menus</h3>
<ul class="square">
<li>Choose from a wide variety of automatic transitions</li>
<li>Create your own transitions</li>
<li>Includes several theme-based royalty-free Apple-designed templates that can be user-customized</li>
<li>Supports up to 36 buttons per menu (18 for 16:9 aspect ratio)</li>
<li>Templates in both NTSC and PAL formats</li>
<li>Allows still menus and buttons to be made from layered Photoshop files</li>
<li>Allows motion menus to be made from video streams</li>
<li>Set the loop point on motion menus to avoid replaying intro transition</li>
<li>Add effects to menus and buttons with shapes and drop zones</li>
<li>Built-in action-safe and title-safe areas</li>
<li>View menus with rectangular or square pixels</li>
<li>Use grayscale and chroma color mapping</li>
<li>Create language-localized versions of the same menu</li>
</ul>
</div>
<div class="column last">
<h3>Connections</h3>
<ul class="square">
<li>Automatically assign functionality to assets with one click using over 60 combinations of context-sensitive drop palettes</li>
<li>Automatically create movie scene indexes based on chapter markers</li>
</ul>
<h3>User Interface</h3>
<ul class="square">
<li>Mode-free interface for workflow efficiency</li>
<li>Rearrange interface tabs to different quadrants to create different workflows</li>
<li>Save user-defined workspace configurations (three preset configurations)</li>
<li>Customizable toolbar</li>
</ul>
<h3>Timeline</h3>
<ul class="square">
<li>Manage up to 9 video angles, 8 audio streams, and 32 subtitle streams per track</li>
<li>Add, modify, and delete chapter markers in the Timeline</li>
<li>Trim audio and video clips interactively or with timecode</li>
<li>Combine multiple video clips and slides into one track</li>
<li>Stills in Timeline are added to DVD as space-saving stills, not generated video</li>
<li>Add up to 99 tracks in a project</li>
<li>Import Line 21 files for closed caption support, for NTSC SD projects only</li>
<li>Two types of angles:
<ul class="square">
<li>Multiple angles add another full-length segment to track</li>
<li>Mixed angles add only video that is different from the first video angle</li>
</ul>
</li>
</ul>
<h3>Subtitling</h3>
<ul class="square">
<li>Integrated subtitler</li>
<li>Add up to 32 subtitle streams per track</li>
<li>Set position, font, size, style and color, fade in and fade out</li>
<li>Enter timecode or drag in Timeline to set start, stop, and duration</li>
<li>View built-in title-safe and action-safe areas</li>
<li>Use graphics in subtitles</li>
<li>Import subtitles in .son, .stl, .txt, and .scr formats</li>
<li>Use buttons over video</li>
</ul>
<h3>Slideshows</h3>
<ul class="square">
<li>Choose from a wide variety of automatic transitions</li>
<li>Create your own transitions</li>
<li>Fit slideshow to audio</li>
<li>Apply audio to individual slides</li>
<li>Convert slideshow to a track</li>
<li>Set a slide duration or choose manual advance</li>
<li>Use PSD (8-bit RGB), TIFF, JPEG, BMP, TARGA, PICT, and any other QuickTime-based image format</li>
</ul>
<h3>VTS Editor</h3>
<ul class="square">
<li>Automatic allocation of projects’s assets to VTS folders</li>
<li>Automatic placement of menu’s assets into VTS folders</li>
<li>Manually move elements between multiple VTS folders</li>
<li>Up to 99 VTS folders per project</li>
</ul>
<h3>Scripting</h3>
<ul class="square">
<li>Jump to motion menu loop point</li>
<li>Advanced scripting controls to program the DVD to play back from the correct location on the disc; switch audio, video, and subtitle streams depending on context; and temporarily change parental controls</li>
<li>Access to 8 GPRMs with partition options to 112</li>
<li>Add pre-script commands to menus, tracks, and slideshows</li>
<li>Use up to 124 commands per script</li>
<li>10 scripting commands, including Jump, Set GPRM, Goto Set System Stream, Resume, GPRM mode, Exit, Exit Pre-script, and Jump Indirect</li>
<li>Machine-level control</li>
<li>View values of GPRM and SPRM registers in Simulator</li>
<li>Bit-wise operations</li>
</ul>
</div>
]]></content:encoded>
			<wfw:commentRss>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?feed=rss2&amp;p=48</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Encoding options with Compressor</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=45</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=45#comments</comments>
		<pubDate>Mon, 06 Apr 2009 00:41:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Encoding]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=45</guid>
		<description><![CDATA[

Compressor 3
&#8230;
High-Performance Encoding

H.264 Apple devices, web, mobile devices, and HD DVD
Compatible I-frame insertion
Full QuickTime support
MPEG-2 encoding
MPEG-1 encoding
MPEG-4 encoding
Distributed encoding with segmentation options
Two-pass VBR encoding for MPEG-2
Provides Dolby-certified encoding to Dolby Digital Professional AC-3 format
Accepts QuickTime (single-channel or multichannel), AIFF, Sound Designer, and WAV files
Advanced chaptering for AppleTV and podcasting
Closed caption support for QuickTime and MPEG-2
Scaling [...]]]></description>
			<content:encoded><![CDATA[<div class="column first">
<h3></h3>
<h3><img class="left" src="http://images.apple.com/finalcutstudio/images/features_icon_compressor20080408.jpg" alt="" width="55" height="50" />Compressor 3</h3>
<p>&#8230;</p>
<h3>High-Performance Encoding</h3>
<ul class="square">
<li>H.264 Apple devices, web, mobile devices, and HD DVD</li>
<li>Compatible I-frame insertion</li>
<li>Full QuickTime support</li>
<li>MPEG-2 encoding</li>
<li>MPEG-1 encoding</li>
<li>MPEG-4 encoding</li>
<li>Distributed encoding with segmentation options</li>
<li>Two-pass VBR encoding for MPEG-2</li>
<li>Provides Dolby-certified encoding to Dolby Digital Professional AC-3 format</li>
<li>Accepts QuickTime (single-channel or multichannel), AIFF, Sound Designer, and WAV files</li>
<li>Advanced chaptering for AppleTV and podcasting</li>
<li>Closed caption support for QuickTime and MPEG-2</li>
<li>Scaling and down-converting</li>
<li>Standards conversions</li>
<li>Retiming</li>
<li>Preview with split-screen comparison</li>
<li>High-quality image processing</li>
<li>More than 100 presets included</li>
<li>Automated encoding with droplets</li>
<li>Automatic and custom cropping</li>
<li>Automatic and custom padding</li>
<li>14 image processing filters: brightness/contrast; highlight, midtone, and shadow color corrections; deinterlacing; gamma correction; noise removal; sharpen edge; black/white restore; watermark; text overlay; timecode generator; fade in/out; and letterbox</li>
<li>Four audio filters: dynamic range; peak limiter; Apple: AUGraphicEQ and fade in/out</li>
<li>Post encoded files to iDisk or FTP</li>
<li>Reverse Telecine</li>
<li>Deinterlacing</li>
<li>Droplets for automation</li>
</ul>
<h3>Dolby Digital Professional Encoding</h3>
<ul class="square">
<li>Dolby-certified encoding to Dolby Digital Professional AC-3 format</li>
<li>Accepts QuickTime (single-channel or multichannel), AIFF, Sound Designer, and WAV format sound files for encoding</li>
<li>Support for all channel formats from mono to 5.1 surround sound</li>
<li>Automatically creates 2.0 or 5.1 based on number of channels in the source media file</li>
<li>Confidence decoding for preview of AC-3 files</li>
</ul>
<h3>Video Filters</h3>
<ul class="square">
<li>BlackWhite Restore</li>
<li>Brightness and Contrast</li>
<li>Color Correct Highlights</li>
<li>Color Correct Midtones</li>
<li>Color Correct Shadows</li>
<li>Deinterlacing</li>
<li>Fade In/Out</li>
<li>Gamma Correction</li>
<li>Letterbox</li>
<li>Noise Removal</li>
<li>Sharpen Edge</li>
<li>Text Overlay</li>
<li>Timecode Generator</li>
<li>Watermark (Image, animated with QuickTime or Motion files)</li>
</ul>
<h3>Audio Filters</h3>
<ul class="square">
<li>Dynamic Range</li>
<li>Peak Limiter</li>
<li>Apple: AUGraphicEQ</li>
<li>Fade In/Out</li>
</ul>
</div>
<div class="column">
<h3>Input Video Formats</h3>
<ul class="square">
<li>QuickTime
<ul class="square">
<li>Apple ProRes 422</li>
<li>Animation</li>
<li>BMP</li>
<li>Video</li>
<li>Cinepak</li>
<li>DV</li>
<li>DVCPRO</li>
<li>DVCPRO HD</li>
<li>H.261</li>
<li>H.263</li>
<li>H.264</li>
<li>JPEG 2000</li>
<li>M-JPEG A</li>
<li>M-JPEG B</li>
<li>Photo JPEG</li>
<li>Planar RGB</li>
<li>PNG</li>
<li>Sorenson 2</li>
<li>Sorenson 3</li>
<li>TGA</li>
<li>Uncompressed 8- and 10-bit video</li>
</ul>
</li>
<li>MPEG-1</li>
<li>MPEG-2
<ul class="square">
<li>Elementary</li>
<li>Program</li>
</ul>
</li>
<li>MPEG-4</li>
<li>AVI</li>
</ul>
<h3>Input Audio Formats</h3>
<ul class="square">
<li>QuickTime
<ul class="square">
<li>AIFF</li>
<li>Sound Designer</li>
<li>WAV</li>
</ul>
</li>
<li>Dolby Digital (AC-3)</li>
<li>Soundtrack Pro STAP</li>
</ul>
<h3>Over 100 Presets</h3>
<ul class="square">
<li>Apple Devices</li>
<li>Podcasting</li>
<li>Advanced Format Conversions</li>
<li>Audio Formats</li>
<li>SD DVD</li>
<li>HD DVD</li>
<li>Motion Graphics</li>
<li>Web</li>
<li>Modify Apple presets</li>
<li>Create your own</li>
</ul>
<h3>Apple Qmaster</h3>
<ul class="square">
<li>Provides distributed encoding and rendering for DVD Studio Pro (via Compressor) and Shake and image-based rendering applications</li>
<li>Distribute jobs to up to 10 nodes</li>
<li>Segment jobs to multiple computers or send complete movies to single nodes</li>
<li>AutoCluster provides easy setup for unmanaged services</li>
<li>Create virtual render farms by turning on services to split processor performance</li>
<li>Control managed services with Qadministrator</li>
<li>Scheduling allows additional Mac systems to be used during off-hours</li>
<li>Specify cluster storage location to be on local disk or Xsan</li>
<li>Note: AVI, 3G, Dolby Digital, and AIFF cannot be segmented to multiple systems</li>
</ul>
</div>
<div class="column last">
<h3>Output Video Formats</h3>
<ul class="square">
<li>AVI</li>
<li>QuickTime
<ul class="square">
<li>Animation</li>
<li>Apple Pixlet</li>
<li>BMP</li>
<li>Video</li>
<li>Cinepak</li>
<li>DV</li>
<li>DVCPRO</li>
<li>H.261</li>
<li>H.263</li>
<li>H.264</li>
<li>JPEG 2000</li>
<li>M-JPEG A</li>
<li>M-JPEG B</li>
<li>Photo JPEG</li>
<li>Planar RGB</li>
<li>PNG</li>
<li>Sorenson 2</li>
<li>Sorenson 3</li>
<li>TGA</li>
<li>Video</li>
</ul>
</li>
<li>MPEG-1</li>
<li>MPEG-2
<ul class="square">
<li>Elementary</li>
<li>Transport</li>
<li>Program</li>
</ul>
</li>
<li>MPEG-4
<ul class="square">
<li>M4V</li>
<li>M4A</li>
<li>MP4</li>
</ul>
</li>
<li>Sequential TIFF and TGA</li>
<li>3G (3GPP)</li>
</ul>
<h3>Output Audio Formats</h3>
<ul class="square">
<li>QuickTime
<ul class="square">
<li>AIFF (PCM)</li>
<li>AAC</li>
<li>Alaw 2:1</li>
<li>Dolby Digital Professional</li>
<li>IMA 4:1</li>
<li>Linear PCM</li>
<li>MACE 3:1</li>
<li>MACE 6:1 QDesign Music 2</li>
<li>Qualcomm PureVoice</li>
<li>uLAW 2:1</li>
</ul>
</li>
<li>Dolby Digital (AC-3) 2.0 and 5.1 surround sound</li>
<li>MP3</li>
</ul>
</div>
]]></content:encoded>
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		<item>
		<title>Video Encoding for the Web</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=128</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=128#comments</comments>
		<pubDate>Sun, 08 Mar 2009 19:24:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Encoding]]></category>
		<category><![CDATA[Streaming]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=128</guid>
		<description><![CDATA[ 
The internet is a very cost-effective method of distribution for your final project, whether it had been intended as a Web Video Production or not. But the video must first be optimized for online delivery to ensure a smooth playback, and to minimize your website&#8217;s bandwidth costs. This is accomplished through a process known as Encoding.
There are [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p class="style2">The internet is a very cost-effective method of distribution for your final project, whether it had been intended as a Web Video Production or not. But the video must first be optimized for online delivery to ensure a smooth playback, and to minimize your website&#8217;s bandwidth costs. This is accomplished through a process known as Encoding.</p>
<p class="style2">There are two elements that need to be considered: The required File Format(s), and the Target File Size or Bitrate.</p>
<h4>File Format</h4>
<p class="style2">There are three main video formats currently considered to be ‘standard’ for web delivery: Flash, Quicktime and Windows Media. Each have strengths and weaknesses, but it really comes down to what your target audience is using.</p>
<p class="style2">This chart shows which of these formats come pre-installed on Mac and Windows machines, and the overall market penetration of the 3 formats.</p>
<p><img src="http://www.basetwomedia.com/assets/images/table.gif" alt="Media Player Stats" /></p>
<p class="style2">Flash has become the format of choice for websites such as <a href="http://www.youtube.com/basetwomedia">YouTube</a>. Although Quicktime offers the highest quality in the smallest file size, it only comes pre-installed on Macs. Windows Media offers a large pre-installed user base, however this comes at the expense of picture and sound quality.</p>
<p class="style2">Often a quick conversation with your web designer can greatly aid you in making this decision.</p>
<h4>Target File Size or Bitrate</h4>
<p class="style2">Let’s look at a typical scenario: Your finished video is 5 minutes long. At full resolution (TV quality) your video will be about 900MB – far too large to put online! Ideally, we&#8217;d like to get your video closer to 9MB while still maintaining an acceptable level of quality in picture and sound.</p>
<p class="style2">The process begins by determining the Target File Size, conforming all other variables to suit. Inversely, a Target Bitrate may be established which is a factor of filesize per second of video. Multiplying this Bitrate by the number of seconds in the video will determine the File Size.</p>
<p class="style2">This is where the real work begins, as the Frame Size is first reduced, and the video is compressed.</p>
<h4>Frame Size</h4>
<p class="style2">The first step is to reduce the Frame Size. Full-quality Video is 640×480 pixels. In reducing this to between 320×240 to 480×360 pixels, we can reduce the File Size significantly. In some cases, the required Frame Size will be determined by the website in which the video will be played.</p>
<h4>Compression</h4>
<p class="style2">Powerful Hardware and Software are used to examine each frame of the video, essentially looking for patterns between pixels both within a single frame and between adjacent frames of video. This is accomplished by using a mathematical algorithm known as a CODEC (short for compression/decompression), and through two methods of compression known as Temporal and Spatial. The video is then decompressed by the viewer&#8217;s computer after it has been downloaded in its compressed form.</p>
<p class="style2">In the Temporal method of compression, the computer is looking for instances where information remains relatively the same over time. For instance, if your video consists of a person standing in front of a simple white wall, the software is able to take a snapshot of the background area and repeat it in subsequent frames (until the background changes significantly).</p>
<p class="style2">Spatial Compression seeks patterns within a frame. Again with our white wall as an example, instead of each pixel of white having to be &#8216;described&#8217; individually, the computer can group these pixels together and call them all &#8216;white&#8217;.</p>
<h4>In Summary</h4>
<p class="style2">This may still all sound a little confusing to you, and that&#8217;s okay. We&#8217;ll understand if you just want your video to look &#8216;good&#8217;. Contact us and we&#8217;ll be more than happy to talk you through it.</p>
<p> </p>
<p class="style2" style="text-align: justify;">When beginning a new Corporate Video Production, there will be two decisions to make with respect to the format of the video. The first is the Frame Rate, and the second is the Aspect Ratio of the image.</p>
<h4>Frame Rate</h4>
<p class="style2">You will have two options from which to choose: ‘30 fps’ and ‘24 fps’. This refers to the number of frames per one second of video, and essentially results in two different ‘looks’ to the video.</p>
<p class="style2">‘30 fps’ can be compared to a typical News broadcast. It is what we would consider ‘standard’ video.</p>
<p class="style2">‘24 fps’, on the other hand, is equivalent to the frame rate at which both Films and High-Definition Television are captured. This frame-rate has become very popular lately as it tends to lend the video a more cinematic feel, thereby raising the perceived production value. The video is actually only captured at 24 frames per second and then converted to 30 frames per second in-camera, which maintains the same cinematic feel, while eliminating any possible compatibility issues. The effect is entirely subconscious, but very real.</p>
<h4>Aspect Ratio</h4>
<p class="style2">Aspect Ratio is literally the width to height ratio of the video image. The two choices are 4:3, and 16:9 (also referred to as ‘Anamorphic’).</p>
<p class="style2">4:3 is the standard aspect ratio which you will recognize from older Televisions. This standard had been adopted to match the aspect ratio which had originally been used by the Film industry in the ‘40s and ‘50s.</p>
<p class="style2">But Hollywood changed, and eventually created the widescreen format. It may have taken decades for Television manufacturers to catch up, but Widescreen or 16:9 Televisions are now being manufactured and sold in increasingly higher numbers than traditional 4:3 Televisions.</p>
<p class="style2">When a 16:9 DVD is played on an older 4:3 Television, the image will simply be ‘letter-boxed’ – Which means that black bars will be added to the top and bottom. This is done automatically by the DVD player.</p>
<p class="style2">By contrast, if a DVD shot in 4:3 is played back on a newer, 16:9 Television, the image will have to be cropped on the top and bottom, stretched horizontally, or will have vertical black bars on the sides.</p>
<h4>We Recommend</h4>
<p class="style2">In order to ‘future-proof’ your video project, we recommend a 16:9 Aspect Ratio at 24 fps for most projects. An exception might be in cases where we are to combine this new footage with footage which has been previously shot in the 4:3 aspect ratio and at a frame rate of 30 fps.</p>
]]></content:encoded>
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		<title>Video streaming</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=111</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=111#comments</comments>
		<pubDate>Fri, 06 Mar 2009 17:02:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Streaming]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=111</guid>
		<description><![CDATA[Streaming media is multimedia that is constantly received by, and normally presented to, an end-user while it is being delivered by a streaming provider (the term &#8220;presented&#8221; is used in this article in a general sense that includes audio or video playback). The name refers to the delivery method of the medium rather than to the medium itself. The distinction [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Streaming media</strong> is <a title="Multimedia" href="http://en.wikipedia.org/wiki/Multimedia">multimedia</a> that is constantly received by, and normally presented to, an <a title="End-user (computer science)" href="http://en.wikipedia.org/wiki/End-user_(computer_science)">end-user</a> while it is being delivered by a streaming provider (the term &#8220;presented&#8221; is used in this article in a general sense that includes audio or video playback). The name refers to the delivery method of the medium rather than to the medium itself. The distinction is usually applied to media that are distributed over <a title="Telecommunications network" href="http://en.wikipedia.org/wiki/Telecommunications_network">telecommunications networks</a>, as most other delivery systems are either inherently streaming (e.g. <a title="Radio" href="http://en.wikipedia.org/wiki/Radio">radio</a>, <a title="Television" href="http://en.wikipedia.org/wiki/Television">television</a>) or inherently non-streaming (e.g. <a class="mw-redirect" title="Books" href="http://en.wikipedia.org/wiki/Books">books</a>, <a title="Videotape" href="http://en.wikipedia.org/wiki/Videotape">video cassettes</a>, audio <a title="Compact Disc" href="http://en.wikipedia.org/wiki/Compact_Disc">CDs</a>). The verb &#8216;to stream&#8217; is also derived from this term, meaning to deliver media in this manner.</p>
<p><strong><br />
</strong><a name="History"></a></p>
<h2><span class="mw-headline">History</span></h2>
<p>Attempts to display media on computers date back to the earliest days of computing, in the mid-20th century. However, little progress was made for several decades, primarily due to the high cost and limited capabilities of computer hardware.</p>
<p>From the late 1980s through the 1990s, consumer-grade personal computers became powerful enough to display various media. The primary technical issues with streaming were:</p>
<ul>
<li>having enough <a class="mw-redirect" title="CPU" href="http://en.wikipedia.org/wiki/CPU">CPU</a> power and bus <a title="Bandwidth (computing)" href="http://en.wikipedia.org/wiki/Bandwidth_(computing)">bandwidth</a> to support the required data rates</li>
<li>creating <a class="mw-redirect" title="Low-latency" href="http://en.wikipedia.org/wiki/Low-latency">low-latency</a> interrupt paths in the <a title="Operating system" href="http://en.wikipedia.org/wiki/Operating_system">OS</a> to prevent <a title="Buffer underrun" href="http://en.wikipedia.org/wiki/Buffer_underrun">buffer underrun</a><sup><span title="This claim needs references to reliable sources since March 2008">[<em><a title="Wikipedia:Citation needed" href="http://en.wikipedia.org/wiki/Wikipedia:Citation_needed">citation needed</a></em>]</span></sup></li>
</ul>
<p>However, computer networks were still limited, and media was usually delivered over non-streaming channels, such as <a title="CD-ROM" href="http://en.wikipedia.org/wiki/CD-ROM">CD-ROMs</a>.</p>
<p>The late 1990s and early 2000s, internet users saw:</p>
<ul>
<li>greater network bandwidth, especially in the <a title="Last mile" href="http://en.wikipedia.org/wiki/Last_mile">last mile</a></li>
<li>increased access to networks, especially the <a title="Internet" href="http://en.wikipedia.org/wiki/Internet">Internet</a></li>
<li>use of standard protocols and formats, such as <a class="mw-redirect" title="Internet protocol suite" href="http://en.wikipedia.org/wiki/Internet_protocol_suite">TCP/IP</a>, <a class="mw-redirect" title="HyperText Transfer Protocol" href="http://en.wikipedia.org/wiki/HyperText_Transfer_Protocol">HTTP</a>, and <a class="mw-redirect" title="HyperText Markup Language" href="http://en.wikipedia.org/wiki/HyperText_Markup_Language">HTML</a></li>
<li>commercialization of the Internet</li>
</ul>
<p>These advances in computer networking combined with powerful home computers and modern operating systems made streaming media practical and affordable for ordinary consumers. Stand-alone <a title="Internet radio device" href="http://en.wikipedia.org/wiki/Internet_radio_device">Internet radio devices</a>are offering listeners a &#8220;no-computer&#8221; option for listening to audio streams. But it needs further adhoc references to it.</p>
<p>In general, <a title="Multimedia" href="http://en.wikipedia.org/wiki/Multimedia">multimedia</a> content is large, so media storage and transmission costs are still significant; to offset this somewhat, media is generally <a title="Data compression" href="http://en.wikipedia.org/wiki/Data_compression">compressed</a> for both storage and streaming.</p>
<p>Increasing consumer demand for streaming of <a class="mw-redirect" title="High definition television" href="http://en.wikipedia.org/wiki/High_definition_television">High definition (HD)</a> content to different devices in the home has lead the industry to develop a number of technologies, such as <a title="WirelessHD" href="http://en.wikipedia.org/wiki/WirelessHD">WirelessHD</a> or <a title="ITU-T" href="http://en.wikipedia.org/wiki/ITU-T">ITU-T</a> <a title="G.hn" href="http://en.wikipedia.org/wiki/G.hn">G.hn</a>, which are optimized for streaming of HD content without forcing the user to install new <a title="Networking cables" href="http://en.wikipedia.org/wiki/Networking_cables">networking cables</a>.</p>
<p>A media stream can be <em>on demand</em> or <em>live</em>. On demand streams are stored on a server for a long period of time, and are available to be transmitted at a user&#8217;s request. Live streams are only available at one particular time, as in a video stream of a live sporting event.</p>
<p>Research in streaming and media is ongoing and representative research can be found at the <em><a title="Journal of Multimedia" href="http://en.wikipedia.org/wiki/Journal_of_Multimedia">Journal of Multimedia</a></em>.</p>
<p><a name="Streaming_bandwidth_and_storage"></a></p>
<h2><span class="mw-headline">Streaming bandwidth and storage</span></h2>
<div class="thumb tright">
<div class="thumbinner"><a class="image" title="Unicast Connections require multiple connections from the same streaming server even when it streams the same content" href="http://en.wikipedia.org/wiki/File:Unicast_streaming.svg"><img class="thumbimage" src="http://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Unicast_streaming.svg/180px-Unicast_streaming.svg.png" border="0" alt="" width="180" height="139" /></a> </p>
<div class="thumbcaption">
<div class="magnify"><a class="internal" title="Enlarge" href="http://en.wikipedia.org/wiki/File:Unicast_streaming.svg"><img src="http://en.wikipedia.org/skins-1.5/common/images/magnify-clip.png" alt="" width="15" height="11" /></a></div>
<p>Unicast Connections require multiple connections from the same streaming server even when it streams the same content</p></div>
</div>
</div>
<p>Streaming media storage size (in the common file system measurements <a title="Megabyte" href="http://en.wikipedia.org/wiki/Megabyte">megabytes</a>, <a title="Gigabyte" href="http://en.wikipedia.org/wiki/Gigabyte">gigabytes</a>, <a title="Terabyte" href="http://en.wikipedia.org/wiki/Terabyte">terabytes</a>, and so on) is calculated from streaming bandwidth and length of the media with the following formula (for a single user and file):</p>
<dl>
<dd>storage size (in megabytes) = length (in <a title="Second" href="http://en.wikipedia.org/wiki/Second">seconds</a>) * <a title="Bit rate" href="http://en.wikipedia.org/wiki/Bit_rate">bit rate</a> (in <a class="mw-redirect" title="Kbit/s" href="http://en.wikipedia.org/wiki/Kbit/s">kbit/s</a>) / (8 * 1024)</dd>
</dl>
<p>(since 1 <a title="Megabyte" href="http://en.wikipedia.org/wiki/Megabyte">megabyte</a> = 8 * 1024*1024 bits Real world example:</p>
<p>One <a title="Hour" href="http://en.wikipedia.org/wiki/Hour">hour</a> of video encoded at 300 kbit/s (this is a typical broadband video for 2005 and it&#8217;s usually encoded in a 320×240 pixels window size) will be:</p>
<dl>
<dd>(3,600 s * 300,000 bit/s) / (8*1024*1024) give around 128 <a title="Megabyte" href="http://en.wikipedia.org/wiki/Megabyte">MB</a> of storage</dd>
</dl>
<p>If the file is stored on a server for on-demand streaming and this stream is viewed by 1,000 people at the same time using a <a title="Unicast" href="http://en.wikipedia.org/wiki/Unicast">Unicast</a> protocol, you would need:</p>
<dl>
<dd>300 kbit/s * 1,000 = 300,000 kbit/s = 300 <a class="mw-redirect" title="Mbit/s" href="http://en.wikipedia.org/wiki/Mbit/s">Mbit/s</a> of bandwidth</dd>
</dl>
<p>This is equivalent to around 125 <a class="mw-redirect" title="GiB" href="http://en.wikipedia.org/wiki/GiB">GiB</a> per hour. Of course, using a <a title="Multicast" href="http://en.wikipedia.org/wiki/Multicast">Multicast</a> protocol the server sends out only a single stream that is common to all users. Hence, such a stream would only use 300 <a class="mw-redirect" title="Kbit/s" href="http://en.wikipedia.org/wiki/Kbit/s">kbit/s</a> of serving bandwidth. See below for more information on these protocols.</p>
<p><a name="Protocol_issues"></a></p>
<h2><span class="mw-headline">Protocol issues</span></h2>
<p>Designing a network protocol to support streaming media raises many issues, such as:</p>
<ul>
<li><a class="mw-redirect" title="Datagram" href="http://en.wikipedia.org/wiki/Datagram">Datagram</a> protocols, such as the <a title="User Datagram Protocol" href="http://en.wikipedia.org/wiki/User_Datagram_Protocol">User Datagram Protocol</a> (UDP), send the media stream as a series of small packets. This is simple and efficient; however, there is no mechanism within the protocol to guarantee delivery. It is up to the receiving application to detect loss or corruption and recover data using <a class="mw-redirect" title="Error correction" href="http://en.wikipedia.org/wiki/Error_correction">error correction</a> techniques. If data is lost, the stream may suffer a <a title="Dropout (electronics)" href="http://en.wikipedia.org/wiki/Dropout_(electronics)">dropout</a>.</li>
<li>The <a class="mw-redirect" title="Real-time Streaming Protocol" href="http://en.wikipedia.org/wiki/Real-time_Streaming_Protocol">Real-time Streaming Protocol</a> (RTSP), <a title="Real-time Transport Protocol" href="http://en.wikipedia.org/wiki/Real-time_Transport_Protocol">Real-time Transport Protocol</a> (RTP) and the <a class="mw-redirect" title="Real-time Transport Control Protocol" href="http://en.wikipedia.org/wiki/Real-time_Transport_Control_Protocol">Real-time Transport Control Protocol</a> (RTCP) were specifically designed to stream media over networks. The latter two are built on top of UDP.</li>
<li>Reliable protocols, such as the <a title="Transmission Control Protocol" href="http://en.wikipedia.org/wiki/Transmission_Control_Protocol">Transmission Control Protocol</a> (TCP), guarantee correct delivery of each bit in the media stream. However, they accomplish this with a system of timeouts and retries, which makes them more complex to implement. It also means that when there is data loss on the network, the media stream stalls while the protocol handlers detect the loss and retransmit the missing data. Clients can minimize the effect of this by buffering data for display. While delay due to buffering is acceptable in video on demand scenarios, users of interactive applications, such as video conferencing, will feel a loss of fidelity, if the delay that buffering contributes to, exceeds 200 ms <sup><a href="http://en.wikipedia.org/wiki/Streaming_media#cite_note-0"><span>[</span>1<span>]</span></a></sup>.</li>
<li><a title="Unicast" href="http://en.wikipedia.org/wiki/Unicast">Unicast</a> protocols send a separate copy of the media stream from the server to each recipient. Unicast is the norm for most Internet connections, but does not scale well when many users want to view the same program concurrently.</li>
<li>
<div class="thumb tright">
<div class="thumbinner"><a class="image" title="Multicasting broadcasts the same copy of the multimedia over the entire network to all clients" href="http://en.wikipedia.org/wiki/File:Multicast_stream.svg"><img class="thumbimage" src="http://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Multicast_stream.svg/180px-Multicast_stream.svg.png" border="0" alt="" width="180" height="139" /></a> </p>
<div class="thumbcaption">
<div class="magnify"><a class="internal" title="Enlarge" href="http://en.wikipedia.org/wiki/File:Multicast_stream.svg"><img src="http://en.wikipedia.org/skins-1.5/common/images/magnify-clip.png" alt="" width="15" height="11" /></a></div>
<p>Multicasting broadcasts the same copy of the multimedia over the entire network to all clients</p></div>
</div>
</div>
<p><a title="Multicast" href="http://en.wikipedia.org/wiki/Multicast">Multicast</a> protocols were developed to reduce the data replication (and consequent server/network loads) that occur when many recipients receive Unicast content streams independently. These protocols send a single stream from the source to a group of recipients. Depending on the network infrastructure and type, Multicast transmission may or may not be feasible. One potential disadvantage of multicasting is the loss of <a title="Video on demand" href="http://en.wikipedia.org/wiki/Video_on_demand">video on demand</a> functionality. Continuous streaming of radio or television material usually precludes the recipient&#8217;s ability to control playback. However, this problem can be mitigated by elements such as caching servers, digital <a title="Set-top box" href="http://en.wikipedia.org/wiki/Set-top_box">set-top boxes</a>, and buffered <a title="Media player (application software)" href="http://en.wikipedia.org/wiki/Media_player_(application_software)">media players</a>.</li>
<li><a class="mw-redirect" title="IP Multicast" href="http://en.wikipedia.org/wiki/IP_Multicast">IP Multicast</a> provides a means to send a single media stream to a group of recipients on a <a title="Computer network" href="http://en.wikipedia.org/wiki/Computer_network">computer network</a>. One of the challenges in deploying IP multicast is that routers and firewalls between LANs must allow the passage of packets destined to multicast groups. If the organization that is serving the content has control over the network between server and recipients (i.e., educational, government, and corporate <a title="Intranet" href="http://en.wikipedia.org/wiki/Intranet">intranets</a>), then routing protocols such as <a title="Internet Group Management Protocol" href="http://en.wikipedia.org/wiki/Internet_Group_Management_Protocol">IGMP</a> and <a title="Protocol Independent Multicast" href="http://en.wikipedia.org/wiki/Protocol_Independent_Multicast">PIM</a> can be used to deliver stream content to multiple <a class="mw-redirect" title="Local Area Network" href="http://en.wikipedia.org/wiki/Local_Area_Network">LAN</a>segments.</li>
<li><a title="Peer-to-peer" href="http://en.wikipedia.org/wiki/Peer-to-peer">Peer-to-peer</a> (P2P) protocols arrange for prerecorded streams to be sent between computers. This prevents the server and its network connections from becoming a bottleneck. However, it raises technical, performance, quality, business, and legal issues.</li>
</ul>
<p><a name="References"></a></p>
<div><strong><br />
</strong></div>
]]></content:encoded>
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		<title>37 Signals testimonial on Email Marketing</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=78</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=78#comments</comments>
		<pubDate>Fri, 06 Mar 2009 01:35:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Newsletters]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=78</guid>
		<description><![CDATA[

37 Signals testimonial on Email Marketing
1. How do you see email as a marketing tool? Do you see it as a different audience than your blog readers, an extension, or something else?
&#8220;An email can have such an impact. It&#8217;s like calling an old friend every few months to catch up.&#8221;
There&#8217;s some crossover between our blog [...]]]></description>
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<p><img src="http://www.campaignmonitor.com/uploads/images/customers/jasonfried.jpg" alt="37signals photo" width="465" height="238" /></div>
<pre><strong>37 Signals testimonial on Email Marketing</strong></pre>
<p><span style="color: #0000ff;">1. How do you see email as a marketing tool? Do you see it as a different audience than your blog readers, an extension, or something else?</span></p>
<p>&#8220;An email can have such an impact. It&#8217;s like calling an old friend every few months to catch up.&#8221;<br />
There&#8217;s some crossover between our blog and newsletter, but there are a lot of people who subscribe to the newsletter that don&#8217;t read our blog. It&#8217;s easy to think everyone reads your blog, but most people are way too busy to be a regular reader.</p>
<p>That&#8217;s why an email can have such an impact. It reaches interested people who aren&#8217;t paying attention all the time. It&#8217;s like calling an old friend every few months to catch up.</p>
<p><span style="color: #0000ff;">2. What motivated you to make the switch from plain text to HTML?</span></p>
<p>A couple things.</p>
<p>We wanted to track how many people were opening the email and clicking the links.<br />
Using simple design and color to call out more important parts of the newsletter.<br />
Even though we&#8217;re going HTML, it&#8217;s still mostly text. The color and simple styling really helps make the point without having to get too fancy.</p>
<p><span style="color: #0000ff;">3</span><span style="color: #0000ff;">. Have you seen an improvement in the traffic to your site or received any feedback since the switch?</span></p>
<p>We didn&#8217;t really track newsletter results before, but it definitely feels like we&#8217;re seeing great results. We usually include a coupon with the newsletters and we&#8217;re seeing a nice uptake.</p>
<p><span style="color: #0000ff;">4. You guys typically design for the browser, how did you find designing HTML emails?</span></p>
<p>A pain in the ass, honestly. It&#8217;s like designing web sites that have to work on 10 different browsers. HTML email display in mail clients feels like the mid 90s. They have a long way to go to embrace modern standards.</p>
<p><span style="color: #0000ff;">5. How do you decide what to put in your newsletters?</span></p>
<p>We usually go back through a month&#8217;s worth of blog posts and pick out the ones we thought were most interesting. The more comments the better. We also announce a couple recent new features in our products and often include a coupon for a few bucks off a product. We try not to make the newsletters too long, so brevity is considered. We also use a URL shortening tool (like TinyURL) to keep the URLs from wrapping.</p>
<p><span style="color: #0000ff;">6. Do you and your team subscribe to many email newsletters yourselves?</span></p>
<p>I like Mark Hurst&#8217;s Good Experience newsletter (also sent with Campaign Monitor). I think that may be the only one I&#8217;m consciously subscribed to. Unfortunately I get a lot of other ones I don&#8217;t remember asking for <img src='http://webmotionstudio.tv/WebMotionStudio_Wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><span style="color: #0000ff;">7. Why did you choose to use an external service to send your newsletters?</span></p>
<p>&#8220;We looked around and tried a few, but nothing held a candle to Campaign Monitor. It is truly elegant, useful, and valuable.&#8221;<br />
A long time ago we used to do this ourselves, but we didn&#8217;t really have a good way of managing the list. We could blast one out, but we didn&#8217;t really know who was on it, we couldn&#8217;t send multi-part emails, we couldn&#8217;t deal with bounces, etc.</p>
<p>As our lists grew (we have over 100,000 on one product list) we needed something to manage this process. We looked around and tried a few, but nothing held a candle to Campaign Monitor. It is truly elegant, useful, and valuable. We&#8217;re proud to use it and thank you for creating it.</p>
<p>Recent 37signals newsletters</p>
<p>Not surprisingly, the 37signals newsletters are a great example of simple, effective HTML email design. Each issue is predominantly text and smart formatting through inline CSS make them a pleasure to read in every email client.</p>
<p> </p>
<p> </p>
<div><a href="http://www.campaignmonitor.com/gallery/CeZJDtiaNP4=/view.aspx"><img src="http://www.campaignmonitor.com/uploads/images/customers/37signals_37s.gif" alt="The 37signals Newsletter" width="225" height="258" /></a></div>
<div><a href="http://www.campaignmonitor.com/gallery/Gf7/HLySMfs=/view.aspx"><img src="http://www.campaignmonitor.com/uploads/images/customers/37signals_basecamp.gif" alt="Basecamp Newsletter" width="225" height="258" /></a></div>
<div><a href="http://www.campaignmonitor.com/gallery/cbe4J+qK5HA=/view.aspx"><img src="http://www.campaignmonitor.com/uploads/images/customers/37signals_backpack.gif" alt="Backpack Newsletter" width="225" height="258" /></a></div>
<div><a href="http://www.campaignmonitor.com/gallery/Obdr8t6LsbA=/view.aspx"><img src="http://www.campaignmonitor.com/uploads/images/customers/37signals_highrise.gif" alt="Highrise Newsletter" width="225" height="258" /></a></div>
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		<title>Infrastructure and deliverability</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=74</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=74#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:24:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Newsletters]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=74</guid>
		<description><![CDATA[
You probably don&#8217;t ever think about things like fully redundant servers, enterprise class delivery engines and in-house deliverability expertise, right? Luckily for you, our developers can&#8217;t get enough of it. All you need to know is, we&#8217;ve got you covered.
Maintaining a good sender reputation
Today, the most important factor in the delivery of your email is [...]]]></description>
			<content:encoded><![CDATA[<div class="leader">
<p>You probably don&#8217;t ever think about things like fully redundant servers, enterprise class delivery engines and in-house deliverability expertise, right? Luckily for you, our developers can&#8217;t get enough of it. All you need to know is, we&#8217;ve got you covered.</p></div>
<h3>Maintaining a good sender reputation</h3>
<p>Today, the most important factor in the delivery of your email is your sender reputation. If ISP&#8217;s don&#8217;t know you or don&#8217;t like what you&#8217;re sending, you won&#8217;t be invited back. We&#8217;re constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.</p>
<div class="gt icon-list">
<div class="gr gr-2">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-tick.png" alt="" width="48px" height="48px" />  </p>
<h3>Human approval process</h3>
<p>Before they can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-undo.png" alt="" width="48px" height="48px" />  </p>
<h3>ISP feedback loop integration</h3>
<p>Campaign Monitor is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.</p></div>
</div>
<div class="gr gr-2">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-key.png" alt="" width="48px" height="48px" />  </p>
<h3>Email authentication</h3>
<p>Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-stop_2.png" alt="" width="48px" height="48px" />  </p>
<h3>Smart bounce and complaint handling</h3>
<p>We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.</p></div>
</div>
<div class="gr gr-2">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-wand.png" alt="" width="48px" height="48px" />  </p>
<h3>Best practice built in</h3>
<p>We support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-magnifying_glass.png" alt="" width="48px" height="48px" />  </p>
<h3>3rd party deliverability monitoring</h3>
<p>We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.</p></div>
</div>
</div>
<h3>Reliable, secure server environment</h3>
<p>To keep your data safe, secure and always available we use a state-of-the-art redundant server cluster in a fully managed, world class data center. All sensitive data is stored on servers behind a constantly maintained firewall using the same level of encryption as many banks.</p>
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<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-orb_network.png" alt="" width="48px" height="48px" />  </p>
<h3>World class data center</h3>
<p>Our US-based data center is monitored 24&#215;7 for all aspects of operational security and performance. It is also equipped with state-of-the-art security such as biometrics and sensors for intrusion detection.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-lock.png" alt="" width="48px" height="48px" />  </p>
<h3>Serious about data security</h3>
<p>All sensitive data is stored on servers behind a constantly maintained firewall. Our database servers are secured by additional access restrictions, and more sensitive data is encrypted.</p></div>
</div>
<div class="gr gr-2">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-database.png" alt="" width="48px" height="48px" />  </p>
<h3>Smart redundancy</h3>
<p>We have redundancy at every layer of our application to ensure a smooth recovery in the event of any type of hardware failure. All data is also securely backed up offsite for the unlikely event of a system-wide failure.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-page_white_text.png" alt="" width="48px" height="48px" />  </p>
<h3>Strict privacy policy</h3>
<p>Our strictly enforced privacy policy ensures your data is never shared with third parties and is kept safe and secure at all times. Only limited staff have access to your account in order to provide support.</p></div>
</div>
</div>
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		<title>Email Marketing and Reporting</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=65</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=65#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:12:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Newsletters]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=65</guid>
		<description><![CDATA[
Campaign Monitor provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.


Warning, reload button can be addictive
The moment your campaign is sent you have access to a range of reports that [...]]]></description>
			<content:encoded><![CDATA[<div class="leader">
<p>Campaign Monitor provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.</p></div>
<div class="section sg sg-c sg-2">
<div class="content">
<h3>Warning, reload button can be addictive</h3>
<p>The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.</p>
<p>See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.</p></div>
<div class="gallery">
<div class="intro">
<h4>Quick Tour: Campaign Reports</h4>
<p>Every campaign you send lets you zoom from the big picture down to the actions of individual subscribers.</p></div>
<ol>
<li><a class="image" title="All the important numbers at a glance" rel="shadowbox[screencasts];width=640;height=412" href="http://www.campaignmonitor.com/uploads/images/screenshots/reports/snapshot.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/reports/snapshot-103x81.png" alt="" /></a></li>
<li><a class="image" title="What are your subscribers interested in?" rel="shadowbox[screencasts];width=640;height=578" href="http://www.campaignmonitor.com/uploads/images/screenshots/reports/clicks.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/reports/clicks-103x81.png" alt="" /></a></li>
<li><a class="image" title="Compare results across multiple campaigns" rel="shadowbox[screencasts];width=640;height=595" href="http://www.campaignmonitor.com/uploads/images/screenshots/reports/compare.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/reports/compare-103x81.png" alt="" /></a></li>
</ol>
</div>
</div>
<div class="figure figure-a-breakout"><img src="http://www.campaignmonitor.com/uploads/images/features/open-chart.png" alt="Open Chart" width="749" height="137" /></div>
<div class="section">
<div class="figure figure-c"><img src="http://www.campaignmonitor.com/uploads/images/features/from-big-picure-to-close-up.png" alt="From Big Picure To Close Up" width="294" height="231" /></div>
<h3>From big picture to close-up</h3>
<p>Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.</p>
<p>Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?</p>
<p>All this and more is at your fingertips for every subscriber in your account and is updated in real-time.</p></div>
<div class="section">
<div class="figure figure-a figure-a-breakout"><img src="http://www.campaignmonitor.com/uploads/images/features/compare-campigns-and-spot-trends.png" alt="Compare Campaigns And Spot Trends" width="396" height="228" /></div>
<h3>Compare campaigns and spot trends</h3>
<p>Statistics like open and click rates are useful for each campaign, but it&#8217;s when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn&#8217;t working in the emails you send.</p>
<p>By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don&#8217;t.</p></div>
<div class="section">
<div class="figure figure-c"><img src="http://www.campaignmonitor.com/uploads/images/email-clients-thumb.jpg" alt="See which email clients your subscribers are using" width="303" height="207" /></div>
<h3>Which email clients are they using?</h3>
<p>The hardest part about designing emails is making them look great in the dozens of email clients out there. Our <a href="http://www.campaignmonitor.com/email-clients/">email client report</a> makes that a thing of the past by showing exactly which email clients your subscribers are using (<a href="http://www.campaignmonitor.com/email-clients/">see a screenshot of it in action</a>).</p>
<p>When you combine this report with our <a href="http://www.campaignmonitor.com/testing/">design and spam testing service</a>, you can generate screenshots of exactly how your design looks in all these email key clients with a single click. Save yourself time and frustration by only focusing on the email clients that matter.</div>
<div class="section icon-list">
<h2 class="sifr2 sIFR-replaced"><object width="705" height="26" type="application/x-shockwave-flash"><param name="id" value="sIFR_replacement_1" /><param name="name" value="sIFR_replacement_1" /></object><span id="sIFR_replacement_1_alternate" class="sIFR-alternate">An arsenal of reporting tools</span></h2>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-chart_pie.png" alt="" width="48px" height="48px" />  </p>
<h3>Google Analytics</h3>
<p>Automatic Google Analytics link tagging to easily track your sales and conversions.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-arrow_right_curved.png" alt="" width="48px" height="48px" />  </p>
<h3>Forward to a friend</h3>
<p>Track viral activity by seeing exactly which subscribers forward on to a friend.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-chart_bar.png" alt="" width="48px" height="48px" />  </p>
<h3>Compare Campaigns</h3>
<p>Spot trends by comparing opens, clicks and more for multiple campaigns at once.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-mouse.png" alt="" width="48px" height="48px" />  </p>
<h3>Link Clicks</h3>
<p>Learn what subscribers are interested in by which links were popular, who clicked.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-person_cross.png" alt="" width="48px" height="48px" />  </p>
<h3>Bounces</h3>
<p>See who bounced and why, and we&#8217;ll figure out if we should try again or remove.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-orb_cross.png" alt="" width="48px" height="48px" />  </p>
<h3>Unsubscribes</h3>
<p>We make sure you don&#8217;t accidentally try and send to them again in the future.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-flag_red.png" alt="" width="48px" height="48px" />  </p>
<h3>Spam Complaints</h3>
<p>Integration with Yahoo!, Hotmail and more mean we can report on complaints.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-gear.png" alt="" width="48px" height="48px" />  </p>
<h3>Access with our API</h3>
<p>Sync and display campaign reports in your own apps using our <a href="http://www.campaignmonitor.com/api/">our API</a>.</div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-people.png" alt="" width="48px" height="48px" />  </p>
<h3>Client Report Access</h3>
<p>Let your clients access the reports on any campaigns you send for them.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-table.png" alt="" width="48px" height="48px" />  </p>
<h3>Export to Excel</h3>
<p>Export all reporting data to Excel for offline storage or further analysis.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-clock.png" alt="" width="48px" height="48px" />  </p>
<h3>Activity Timeline</h3>
<p>See your complete history with every subscriber in a handy timeline.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-flag_green.png" alt="" width="48px" height="48px" />  </p>
<h3>Top notch delivery</h3>
<p>Authentication, relationships with ISP&#8217;s and more ensure your emails are delivered.</p></div>
</div>
</div>
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		<title>List management made simple</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=60</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=60#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:09:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Newsletters]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=60</guid>
		<description><![CDATA[
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you&#8217;ve got a small list, or need to get your hands dirty with segmenting and personalization, we&#8217;ve got you covered.


Never touch a spreadsheet again
Campaign Monitor automatically handles all new signups, unsubscribes, bounces and even spam [...]]]></description>
			<content:encoded><![CDATA[<div class="leader">
<p>We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you&#8217;ve got a small list, or need to get your hands dirty with segmenting and personalization, we&#8217;ve got you covered.</p></div>
<div class="section sg sg-c sg-2">
<div class="content">
<h3>Never touch a spreadsheet again</h3>
<p>Campaign Monitor automatically handles all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it.</p>
<p>Every email you send includes a single-click unsubscribe link and our preference center feature lets your subscribers manage their own subscription. We handle the ugly side so you can focus on what you do best.</p></div>
<div class="gallery">
<div class="intro">
<h4>Quick Tour: Subscriber Lists</h4>
<p>Our list management interface makes even the advanced stuff like segmentation easy.</p></div>
<ol>
<li><a class="image" title="Manage your subscribers" rel="shadowbox[screencasts];width=640;height=508" href="http://www.campaignmonitor.com/uploads/images/screenshots/subscribers/list-detail.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/subscribers/list-detail-103x81.png" alt="" /></a></li>
<li><a class="image" title="Use segments to easily target subscribers" rel="shadowbox[screencasts];width=640;height=446" href="http://www.campaignmonitor.com/uploads/images/screenshots/subscribers/segments.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/subscribers/segments-103x81.png" alt="" /></a></li>
<li><a class="image" title="Create custom fields to store anything about your subscribers" rel="shadowbox[screencasts];width=640;height=531" href="http://www.campaignmonitor.com/uploads/images/screenshots/subscribers/custom-fields.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/subscribers/custom-fields-103x81.png" alt="" /></a></li>
</ol>
</div>
</div>
<div class="section">
<div class="figure figure-a figure-a-breakout"><img src="http://www.campaignmonitor.com/uploads/images/features/customise-the-signup.png" alt="Customise The Signup" width="389" height="229" /></div>
<h3>Customize the signup and unsubscribe process for every list</h3>
<p>You can create as many different lists as you need for yourself and your clients. You only need to pay when sending a campaign, so list management is free.</p>
<p>Better still, you can completely customize the signup and unsubscribe process for each list. Copy and paste the signup code, set your own landing page for new signups and send your own welcome emails when they confirm their subscription.</p></div>
<div class="section">
<h3>Target groups of subscribers and make it personal</h3>
<p>You can easily extend your lists to capture anything and everything about your subscribers. Whether it&#8217;s address, phone number or favourite lipstick. Not only that, but you can easily personalize your emails with any of the custom data you&#8217;ve captured.</p>
<p>Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you&#8217;ve captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.</p>
<div class="figure figure-c figure-c-1"><img src="http://www.campaignmonitor.com/uploads/images/features/target-groups-of-subscribers.png" alt="Target Groups Of Subscribers" width="394" height="276" /></div>
</div>
<div class="section icon-list">
<h2 class="sifr2 sIFR-replaced"><object width="705" height="26" type="application/x-shockwave-flash"><param name="id" value="sIFR_replacement_1" /><param name="name" value="sIFR_replacement_1" /></object><span id="sIFR_replacement_1_alternate" class="sIFR-alternate">Powerful List Management Features</span></h2>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-person_add.png" alt="" width="48px" height="48px" /> </p>
<h3>Signup Forms</h3>
<p>Use our simple form builder to create signup forms you can easily add to your site.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-vcard.png" alt="" width="48px" height="48px" /> </p>
<h3>Custom Fields</h3>
<p>Store anything you like on subscribers and easily insert them into email content.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-wand.png" alt="" width="48px" height="48px" /> </p>
<h3>Segments</h3>
<p>Send targeted campaigns to groups of subscribers based on your own criteria.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-table.png" alt="" width="48px" height="48px" /> </p>
<h3>Export to Excel</h3>
<p>Select the fields and export any list in your account straight to Excel.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-orb_rainbow.png" alt="" width="48px" height="48px" /> </p>
<h3>Customize Everything</h3>
<p>Change the look and feel of the entire signup and unsubscribe process.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-orb_cross.png" alt="" width="48px" height="48px" /> </p>
<h3>Suppression lists</h3>
<p>Never send to anyone who has unsubscribed, bounced or marked you as spam.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-delete.png" alt="" width="48px" height="48px" /> </p>
<h3>Confirmed Opt-in</h3>
<p>Require subscribers to confirm their email address when signing up to your list.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-gear.png" alt="" width="48px" height="48px" /> </p>
<h3>Manage with our API</h3>
<p>Access to full subscriber management from your own apps using <a href="http://www.campaignmonitor.com/api/">our API</a>.</div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-feed.png" alt="" width="48px" height="48px" /> </p>
<h3>RSS feed for list activity</h3>
<p>Track new subscriber activity for any of your lists without needing to login.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-tools.png" alt="" width="48px" height="48px" /> </p>
<h3>Preference Centers</h3>
<p>Let your recipients manage their own subscription preferences.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-people.png" alt="" width="48px" height="48px" /> </p>
<h3>Client Management</h3>
<p>Open account access to your clients and let them manage their own subscriber lists.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-arrow_down.png" alt="" width="48px" height="48px" /> </p>
<h3>Flexible importing</h3>
<p>No matter format your lists are in, we make it easy to import into your account.</p></div>
</div>
</div>
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		<title>Email Marketing at WebMotionStudio</title>
		<link>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=57</link>
		<comments>http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=57#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:06:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[E-Newsletters]]></category>

		<guid isPermaLink="false">http://webmotionstudio.tv/WebMotionStudio_Wordpress/?p=57</guid>
		<description><![CDATA[
Import your creative with a single click and use our integrated testing tools to make sure they look great in all email programs. Got clients that want to send themselves? Give them account access and let them send their own campaigns based on your designs.


Room to express yourself
Built with designers in mind, you can create [...]]]></description>
			<content:encoded><![CDATA[<div class="leader">
<p>Import your creative with a single click and use our integrated testing tools to make sure they look great in all email programs. Got clients that want to send themselves? Give them account access and let them send their own campaigns based on your designs.</p></div>
<div class="section">
<div class="figure figure-c"><img src="http://www.campaignmonitor.com/uploads/images/features/room-to-express-yourself.png" alt="" /></div>
<h3>Room to express yourself</h3>
<p>Built with designers in mind, you can create your email designs using your favorite tools and then import them into your account with the click of a mouse. We&#8217;ll automatically move all your CSS inline for the best results in email clients like Gmail and Outlook.</p>
<p>We don&#8217;t impose any design restrictions, and you won&#8217;t find any ugly &#8216;powered by&#8217; logos or branding either. We hate that stuff!</p>
<p>What you do get is all your campaign images hosted at no additional cost, plenty of <a href="http://www.campaignmonitor.com/resources/">design advice</a> and a <a href="http://www.campaignmonitor.com/gallery">gallery</a> of inspirational examples to help you create something awesome.</div>
<div class="section">
<div class="figure figure-a figure-a-breakout"><a href="http://www.campaignmonitor.com/testing/"><img src="http://www.campaignmonitor.com/uploads/images/features/single-click-design-and-spam-testing.png" alt="Read more about our design and spam testing service" /></a></div>
<h3>Single click design and spam testing</h3>
<p>Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you.</p>
<p>Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in<a href="http://www.campaignmonitor.com/testing/">over 20 different email clients</a> like Lotus Notes, Hotmail, Outlook 2007 and AOL.</p>
<p>We&#8217;ll also run your campaign through <a href="http://www.campaignmonitor.com/testing/">popular spam filters</a> at the desktop, server and firewall level before you send it. <a href="http://www.campaignmonitor.com/testing/">Read more and see screenshots</a>.</div>
<div class="section sg sg-c sg-1">
<div class="content">
<h3>Let your clients send their own emails</h3>
<p>We make it easy to send email campaigns for yourself and your clients, but what if your clients want to do the sending themselves? Templates to the rescue.</p>
<p>You can easily turn any email design into a simple, re-usable template your client can add their own content to. Just create a sub-account for them, set a marked-up price, and every time they send, you&#8217;ll make a profit! <a href="http://www.campaignmonitor.com/features/re-brand-re-sell-and-profit/">Learn more about reselling</a>.</p>
<p>We&#8217;ve even given you a head start with over 30 fully tested email templates you can take and modify for your own needs.</p></div>
<div class="gallery">
<div class="intro">
<h4>Screencast: See the editor in action</h4>
<p>Watch how easy it is for your clients to create and send their own campaigns</p></div>
<ol>
<li><a class="screencast" title="The easiest email builder on the planet" rel="shadowbox[screencasts];width=640;height=360" href="http://vimeo.com/moogaloop.swf?clip_id=2350261&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/editor-174x141.png" alt="" /><span>Our email builder makes creating a slick looking email within reach for any of your clients. After selecting the template they&#8217;d like to use, they simply click on the parts of the email they&#8217;d like to update (which you control) and start typing. As they type, we&#8217;ll show them a preview of exactly how the email looks. It&#8217;s so easy your grandma could use it.</span></a></li>
<li><a class="image" title="Complete creative control" rel="shadowbox[screencasts];width=640;height=477" href="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/templates.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/templates-103x81.png" alt="" /></a></li>
<li><a class="image" title="Advice when you need it" rel="shadowbox[screencasts];width=640;height=557" href="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/import-report.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/import-report-103x81.png" alt="" /></a></li>
<li><a class="image" title="Design and spam testing" rel="shadowbox[screencasts];width=640;height=470" href="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/testing.png"><img src="http://www.campaignmonitor.com/uploads/images/screenshots/createsend/testing-103x81.png" alt="" /></a></li>
</ol>
</div>
</div>
<div class="section icon-list">
<h2 class="sifr2 sIFR-replaced"><object width="705" height="26" type="application/x-shockwave-flash"><param name="id" value="sIFR_replacement_1" /><param name="name" value="sIFR_replacement_1" /></object><span id="sIFR_replacement_1_alternate" class="sIFR-alternate">Everything a designer needs</span></h2>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-inbox_full.png" alt="" width="48px" height="48px" />  </p>
<h3>Personalization</h3>
<p>Make it personal by inserting your subscribers name or the last product they purchased.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-arrow_right_curved.png" alt="" width="48px" height="48px" />  </p>
<h3>Forward to a friend</h3>
<p>Let your recipients spread the word virally and we’ll track the results</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-dollar_sign.png" alt="" width="48px" height="48px" />  </p>
<h3>Only pay when you send</h3>
<p><a href="http://www.campaignmonitor.com/pricing/">Simple pricing</a> that means you only pay when you send, no monthly or hidden fees.</div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-clock.png" alt="" width="48px" height="48px" />  </p>
<h3>Send in any time zone</h3>
<p>Full control over when your recipients will receive your campaigns.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-orb_network.png" alt="" width="48px" height="48px" />  </p>
<h3>Free campaign archive</h3>
<p>Add a line of code to your site for a full archive that automatically updates.</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-chart_pie.png" alt="" width="48px" height="48px" />  </p>
<h3>Powerful reports</h3>
<p>Track the opens, clicks, forwards, unsubscribes, bounces and <a href="http://www.campaignmonitor.com/features/reporting-and-analytics/">more</a>.</div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-delete.png" alt="" width="48px" height="48px" />  </p>
<h3>No ugly logos or links</h3>
<p>We never uglify your email by inserting our own logo or links. We hate that stuff!</p></div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-gear.png" alt="" width="48px" height="48px" />  </p>
<h3>Send through our API</h3>
<p>Automatically create and send campaigns from your own apps using <a href="http://www.campaignmonitor.com/api/">our API</a>.</div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-chart_bar.png" alt="" width="48px" height="48px" />  </p>
<h3>Google Analytics</h3>
<p>Automatically track your campaign related sales and conversions in GA.</p></div>
</div>
<div class="gr gr-3">
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-flag_green.png" alt="" width="48px" height="48px" />  </p>
<h3>Top notch deliverability</h3>
<p>Authentication, relationships with ISP&#8217;s <a href="http://www.campaignmonitor.com/features/deliverability-and-data-security/">and more</a> ensure your emails are delivered.</div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-crate.png" alt="" width="48px" height="48px" />  </p>
<h3>Free template gallery</h3>
<p>Download and tweak dozens of <a href="http://www.campaignmonitor.com/templates/">great looking templates</a> that work in all major clients.</div>
<div class="gc"><img src="http://www.campaignmonitor.com/uploads/images/icons/48x48/icon-48x48-page_white_edit.png" alt="" width="48px" height="48px" />  </p>
<h3>Simple editor for clients</h3>
<p>Build templates and let your clients send their own campaigns with ease.</p></div>
</div>
</div>
<div class="page-nav"><a class="next" href="http://www.campaignmonitor.com/features/features/"></a></div>
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